Black Folk Hot Spots Online #BlackBusiness Community

Create a Profile For Your Black Business & Events And We'll Do The Rest!

THE #1 SOURCE FOR #BLACKBUSINESS OWNERS AND URBAN EVENTS. Create YOUR FREE Profile at WWW.BLACKFOLKHOTSPOTS.COM SO WE CAN GET YOUR BUSINESS AND EVENTS IN OUR DAILY ROTATION.

How to get press |@TWistartups hosted by @jason notes by @realadgenius

You want press for your product, right? It makes you feel good. It can bring customers and drive investment. But you must navigate these waters carefully, fo...

Notes by Ian
JCal- No one had taken notes so here is the synopsis here, thanks for this video:)

How To Get Press by Jason Calacanis
• first define what the goal is
• you maybe trying to raise money
• you have to focus on what they read or the publication
• curate a relationship with the writers first
• read their last 10 articles they have written, 2 weeks worth of tweets, Instagram, & facebook post. You want to know as much as you can about them in the same fashion you would know about your favorite athlete

• post a reply on a blog then contact them later about your press release [2 months or so] after you have deepened the relationship with them.
• Favorite something on twitter, rt, like on facebook, write a blog post that mentions them by name. Video would work well as well
• It has to be authentic and based on your knowledge & shared passion for a vertical.
• You have to have someone cover who covers the area you like
• Be involved in a constant dialogue about your passion area or vertical
• Have a logo
• Have a true presence in the space you want to be covered in
• Do a press tour-
• Do you have 15 minutes to spare so I can show you what we are building and why?
• If they accept, just let it be the journalist and you.
• Ask them about their feedback and what they think.
• The longer they talk with you the better chance they will see you as a thought leader but your product has to be GREAT. Don’t bring a mediocre product to the table.
• Do not send a generic pitch or send to people who don’t care about what you are offering.
• Make your press pitch custom to whom you are sending it to.

“Kara, I really enjoyed your story on x and I thought your point on y was great and you may have seen I wrote this blog post in response to what you were doing. Anyway I am making a new product,I attached a screenshot, I was wondering if you or another member of the recode team would give me 15 minutes of your time, anywhere any place to just show you what I’m building. I think it’s kind of important and I think it’s kind of note-worthy”


-Don’t ask for a meeting if you haven’t read 10 of their stories or podcasts
-Video demo or animated gifs of the product
-You need a great social media presence
.Do a different pr push each month for each goal you want to achieve
.Attend events

Thanks again Jason,
Ian

 

 

Views: 12

Comment

You need to be a member of Black Folk Hot Spots Online #BlackBusiness Community to add comments!

Join Black Folk Hot Spots Online #BlackBusiness Community

BFHS recommends:

Instagram

Follow @BFHSNetwork

Be Black, Buy Black, Think Black, and all else will take care of itself! #MarcusGarvey #BuyBlack #blackbusiness via http://bfhsnetwork.com/

CLICK BELOW TO Get Info On Black Business Specials and Urban Events by Email!

Subscribe to Black Folk Hot Spots!

 

Your Ad here!

[FOOD FOR THOUGHT]

“The man who stops advertising to save money is like the man who stops the clock to save time”

Why Is It... A man wakes up in the morning after sleeping in an advertised bed, washes with an advertised soap, shaves with an advertised razor, sits down and drinks advertised tea or coffee, drives to work in an advertised car and writes with an advertised pen. Then... He refuses to advertise, saying "Advertising doesn't work". But when his business fails, he finally advertises: "Business for Sale" - Anonymous

CREATE BUSINESS PROFILE AT BFHSNETWORK.COM SO WE CAN SHARE YOUR BUSINESS!

"BFHS is like feeding your marketing efforts STEROIDS!!!"

The BFHS Mission!!!

 

“The more people who join and use http://bfhsnetwork.com, the more useful it will become for the Black community. That’s our goal” #teamBFHS

 

BFHS Network Videos

Badge

Loading…

Wanna Keep BFHS Alive? Ask how?

1,000,000 Black Businesses Linked Together on the Internet- They say it can't be done- The CEO of Blackfolkhotspots.com says it can and that's the Mission! Join us today.

Forum

New look at state of Black-owned business in Indiana

Started by BFHS Network Chief Editor in US News yesterday.

NerdWallet rates #Savannah sixth best for black-owned businesses

Started by BFHS Network Chief Editor in US News yesterday.

@icemanbaldy: Where are the Black Bloggers? 40 Replies

Started by Iceman Baldy in Press Releases. Last reply by BFHS Network Chief Editor Jul 29.

© 2015   Created by BFHS Network Chief Editor.

Badges  |  Report an Issue  |  Terms of Service


This Network is for us, and it will only as good as we make it...so lets make it the best ever! Join our Fan Page on FaceBook too
*