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When it comes to having your own blog, it's going to take some work - from setting up your structure - to actually posting new content on a regular basis. That being said, I encourage all my clients to use WordPress. The fact is, Wordpress is a very powerful content management system (cms) not just for blogs, as it is commonly known for, but for most websites period. Here are a few reasons why...
•The setup: In fact, with so many hosting companies offering WordPress specific accounts, chances are it's already set up on the hosting company of your choice.
•It's not difficult to use. If you can format documents in Word, then you can figure out how to edit posts in Wordpress. So you probably would expect that...but it had to be said because thats a big concern for alot of people.
•Upgrades & Features: With Wordpress, soooo much can be added to the site. And not everything requires professional help to install and get running. Your blog doesn't even have to look like the typical blog. You can even have full e-commerce going on. See my most recent website as an example.
There's much more that comes with a blog/site done in Wordpress...that was just a little bit. No matter what platform is used for your blog or site, you MUST have the following:
•Your own domain name/hosting: If you're blogging or your site is for business, it's like sharing branding to have the URL be something like "yourbusiness.blogspot.com". You need to run the blog/site under your own domain name (under your own hosting account too), whether it's a standalone URL like "yourbusiness.com", or a subdomain, part of your regular site, like "yourbusiness.com/blog" . This is especially important for SEO and if you ever decide to move your blog/site to a different hosting provider. And nobody's gonna snatch the plug out...That can never be guaranteed if you dont have your own domain AND hosting despite domain mapping priviledges. I can go on and on about this, but I'll save it for another blog.
•Professional design: Theres no way you want to allow the blog/site to look like a do-it-yourself job. I mean, it can be a do-it-yourself job...if you know what you're doing. Most cms platforms standard themes to choose from, but trust me...it will be more effective to have it professionally designed to be consistent with your brand.
•Support: As you upgrade and add more features, you have to be able to trust that if something goes wrong, that there is support out there to get you back up and running. If you have your blog/site built using a popular platform, then chances are that support will come easy.
There are certainly other blogging platforms out there and this is just one. If you want to know more... just ask!
You can view more of my work on my FB Fan/Like page(whatever you want to call it), cause I custom design them too!