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Develop a Brand. Become an Expert

Seriously, do you want others to define who you are and what your business is all about? While its true that the market can give you direction for your business plans, you're still the one who knows your business best. When you take measures to clearly define the concepts and values of your business, you are developing a personal brand. And in essence, you are establishing an "expert" status for your business. Your consumers and everyone else you serve will begin to trust you and more importantly...REMEMBER you.

The best way to build your brand, in my opinion, is the human way. You must use sources where you are able to connect directly to others and establish relationships between them and your brand. Social media is the ultimate gateway to building your brand this way. Take advantage of the "hangout spots", offer information related to your brand and engage in conversation with your audience.

In order to get an audience, something will need to attract them. You might have the best brand of a particular service in the whole wide world, but if its wrapped up in sheer boring-ness <---I think I made up a word there--- no one is going to stick around long enough to discover your goodies. Incorporate your brand into all the social media outlets you are a part of by customizing the "scenery" whenever possible. That will certainly grab the attention of your audience. And many of us store visuals in our memory longer than we do just the mere words. People always want to know more about things SEEN that they like. If you are already branding your business and using social media outlets such as Facebook, MySpace, Twitter...etc. but you need someone to format your images, match all the elements or even design something from scratch...theres help out there. Your brand is worth the investment.

Wanna SEE what I'm talkin' about? Visit my facebook fanpage and while you're there...Be sure to LIKE it!

Tags: brand, branding, business, fan, media, page, small, social

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Comment by Ryan ~CEO of the BFHS Network on May 20, 2010 at 9:09pm: sent to twitter http://twitter.com/gioperation -pls retweet. also sent to the BFHS Fan Page 07 stop by and share the share!!!

Comment by Ryan ~CEO of the BFHS Network on May 19, 2010 at 12:00am: I going to bed to dream of matching fan page and twitter to further brand BFHS!

Comment by Felecia Lastrapes on May 18, 2010 at 10:17pm: And @Ryan, I forgot to mention earlier, in response to your question, OF COURSE I think its important to keep it consistant. Your twitter and face book fan page should use the same themes that incorporate your logo and branded imagery. Not that many businesses have customized fan pages. Or at least, not what I've seen. Better jump on it, while viewers arent expecting to land on a page that has a different look. They cant help but to click. But customizing is challenging.

Comment by Felecia Lastrapes on May 18, 2010 at 9:33pm: lol@Charles. See. You understand and remember my brand. Flash of Brilliance is a personal brand and can not be duplicated.

Comment by Ryan ~CEO of the BFHS Network on May 18, 2010 at 9:24pm: @felecia it is called google toolbar- install it!

While we are on the subject of branding - with facebook about to hit 500million members- they are the major player and twitter close behind- what is your online brand saying about your BRAND?

Comment by Charles French on May 18, 2010 at 9:03pm: Felecia, I agree that people would want to know more about things SEEN. Especially in my profession, men are visual creatures by nature. I need to create a "Flash of Brilliance" for them.

Comment by Debra J. Mosely on May 18, 2010 at 7:53pm: You can get brilliant diamond shaped cookies. I also have edible jewels and used them in a question mark cookie I sent to Wendy Williams.

Comment by Felecia Lastrapes on May 18, 2010 at 7:30pm: Hey Debra! Me too. You make me have thoughts of Flash of Brilliance-branded out-customized-COOKIES. Hmmm, I dont suppose you've designed some edibles in the resemblance of brilliant cut diamonds, have you? Note to site owner: WHERE is the doggone spell check on this thing? LOL

Comment by Debra J. Mosely on May 18, 2010 at 7:11pm: Felecia, this is SO important to develop your brand and reinforce it in everything you do. I'm working on that. Thank you for sharing such a powerful article.

Comment by Ryan ~CEO of the BFHS Network on May 18, 2010 at 6:51pm: so do you suggest keeping it really consistent across all of social media- or switching it up a little.

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