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Companies are increasingly using video to attract and engage their clients and prospects. Common uses for videos include customer trainings, marketing and promotion, sharing company information and providing customer service. Because customers are the center of all enterprises, we are going to focus on how to use video to serve them.
Testimonials are good, but capturing actual users of your products or services on video is great. These can be as simple as sharing how their lives were changed or footage of them using your products and services.
2. Success stories
Similar to testimonials, success stories are video recorded interviews with customers. Users are asked specific questions about how they used your products and services and how they benefited from them. The interviews are generally one to two minutes.
3. Video Chats
Provide a personal touch to your customer service activities with Skype. You can have a video chat with your customers to address their concerns and issues. Let them see how much your company cares.
4. Random interviews
These interviews can be video recorded at community outreach events, special events for customers only, man-on-street interviews or just general conversations with people who have experienced your products and services.
5. Video e-mails
Video e-mails are engaging and unexpected ways to address your customers’ requests and needs. You can read back their question or issue and provide a response. Don’t forget to give them a way to get back to you if they need further assistance.
Above are five ways you can use video for customer service. You can find other customer service uses for your video in my upcoming book, 62 Posts to Overcome Blogger’s Block. Does your company use video? How?
Marcie Hill is a gifted writer who loves blogging and social media. She is the founder of The Write Design Company, and owns three blogs: Marcie Writes, Shorty: Your Chicago South Side Resource and Real Skate Stories. She is also the author of 62 Posts to Overcome Blogger's Block, scheduled to launch in August 2012.
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