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Ahhh...memories of high school fill my head when I hear MC Breed's tune. We used to get a kick out of sarcastically using the song in reference to girls who wore weaves - long before weave became a standard hair accessory. I know. Silly and kinda mean...but it was high school.
Today I'm reminded of the tune when thinking about the credibility of individuals striving to be or already are business owners and providers of professional services. A diligent consumer will want to know WHY they should hire you. The answer is sweetnsimple. That consumer needs your expertise because this -(fill in the blank)- is what you have already proven to accomplish and you can do the same for them.
Even while networking, where you are meetin', greetin, conversatin' and relatin' with folks who will turn into resources, partners, clients, etc...Whats the point of presenting yourself as something you arent? You'll find yourself barking to the person who has already climbed the tree AND pissed on it....and guess what, you've lost your credibility. If your still planning, building and working towards your goal...then say so. Whats not admirable about that? Write a memo to yourself that says one word: INTEGRITY
There are some who really are credible experts in the game of which they speak. But then there are others who are only experts in the game of talk. And I dont believe the latter will have longevity. Why? Because people are smarter than you think. You can hype yourself up with flashy publications, virtual offices that let you use their impressive address and philisophical speeches passing judgement on the potential of others... But, uh...some people WILL do their research. You'll be exposed. You wont have any credibility along with the ones who promote and highlight you. And, well...you'll just be average.
Aint no future in yo' frontin'.....