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You didn't even have to go knocking on VC's doors? It sounds like the NYT article set everything in motion.
BI: You didn't even have to go knocking on VC's doors? It sounds like the NYT article set everything in motion.
Image: Flickr via bigburpsx3
Brooke Moreland - CEO, Fashism: Yeah, that's pretty much what happened. I'm sure we probably would have had to do it eventually around that time anyway because of the stuff we wanted to do and to be able to grow. Especially since we had quit our jobs.
We could have tried to monetize the site without raising money, but to scale and do what we wanted to do, it really was the smart thing to try to raise a little. I think we bootstrapped it for as long as we possibly could and took it as far as we could, but we needed funding to try and take Fashism to the next level.
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